April 30, 2013 —
Newad’s indoor advertising Campus network has confirmed its position as the Canadian leader with educational establishments following the signing of a partnership with McGill University (Montreal, QC), considered one of the best educational institutions in North America. Another Newad initiative will mark the first time publicity has been allowed within the confines of Brock University (St. Catharines, ON).
Starting in September 2013, Newad will expand and manage the indoor advertising space throughout the campus in all faculties. These boards will give advertisers a unique opportunity to engage the McGill student population in a captive environment. Newad is the only organization to provide this coverage to reach, better than anyone else, the very active and trendy McGill student population.
“We are especially proud of this partnership with McGill which enhances the offer we make to advertisers who want to stand out,” says Philippe Marchessault, Executive Vice-President of Operations, Development and Innovation at Newad. “Our teams favour creative publicity that respects students and their educational institutions. I think these are qualities that our partners discerned in our service proposals. We were selected because of our solid track record, our approach and our familiarity with the educational environment.”
“In this same spirit, our know-how and expertise won over Brock University on the appropriateness of our plan and the benefits of having publicity in their institution for the first time,” concluded Mr. Marchessault.
In the fall of 2012 Newad announced the renewal of a series of agreements and numerous new signings with educational institutions across the country. With the addition of McGill and Brock universities, Newad now has a place in 150 buildings spread throughout 60 colleges and universities across Canada. Newad’s Campus Network will now generate 14,300,000 impressions each week.
About McGill University
McGill is unmatched in terms of international reputation, global reach and the strength and diversity of its student body. The University attracts Canada’s brightest students, who join their peers from 153 countries to create a vibrant student body. Established in 1821, with some 300 buildings, more than 37,500 students, 215,000 living alumni and a reputation for excellence that reaches around the globe, McGill has carved out a spot among the world's great universities.
About Brock University
Brock University flourishes through the scholarly, creative, and professional achievements of its students, faculty and staff. With a wide range of undergraduate and graduate programs, the school’s interdisciplinary focus offers multi-faceted degrees which help students develop their rational and analytical thinking as well as their emotional, creative and innovative sides. This unique philosophy takes students beyond the pursuit of academic excellence and helps develop intelligent, well-rounded members of society. The university’s rigorous undergraduate, graduate and doctoral programs include experiential learning opportunities and one of Canada’s largest co-op programs.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com
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