Reebok / Indoor

Reebok Easytone

Target

100% active women

Markets

Montreal, Toronto, Vancouver and Calgary

Objective

Increase awareness of Reebok Easy Tone shoes.

Strategy

Creatives promoting Reebok’s Easy Tone shoes were posted in Classics and Backlits in Newad Sports network.

Newad had a 100% reach of active women thanks to gender specific locations, such as gym changing rooms and bathrooms.

Results

3,578,600 impressions generated, certified by Comb.