Increase community and festival involvement solidifying Subway as a local restaurant.
Increase awareness of Subway as a sponsor of Bluesfest .
Activate the “Commit to Fit” Subway tent during key times at Bluesfest.
Encourage consumer participation through a “Commit to Fit” spin the wheel activation.
Distribute branded giveaways to “Commit to Fit” participants. Prizes were Subway soccer balls, Subway cash cards, Bluesfest tickets, and Subway cooler bags.