Subway / Experiential

Subway Bluesfest

Target

Family focused

Bluesfest attendees

Market

Ottawa

Objectives

Increase community and festival involvement solidifying Subway as a local restaurant.

Increase awareness of Subway as a sponsor of Bluesfest .

Strategy

Activate the “Commit to Fit” Subway tent during key times at Bluesfest.

Encourage consumer participation through a “Commit to Fit” spin the wheel activation.

Distribute branded giveaways to “Commit to Fit” participants. Prizes were Subway soccer balls, Subway cash cards, Bluesfest tickets, and Subway cooler bags.