Subway / Experiential

Subway Bluesfest

Target

Family focused

Bluesfest attendees

Market

Ottawa

Objectives

Increase community and festival involvement solidifying Subway as a local restaurant.

Increase awareness of Subway as a sponsor of Bluesfest .

Strategy

Activate the “Commit to Fit” Subway tent during key times at Bluesfest.

Encourage consumer participation through a “Commit to Fit” spin the wheel activation.

Distribute branded giveaways to “Commit to Fit” participants. Prizes were Subway soccer balls, Subway cash cards, Bluesfest tickets, and Subway cooler bags.

Results

Over 6 shifts, the team facilitated 2,550 consumer interactions . 1,700 consumers participated in the “Commit to Fit” program.