Subway / Experiential

Subway Race Weekend

Target

Family focused

Race attendees

Market

Ottawa

Objectives

Increase community involvement and solidify Subway as a local restaurant

Increase awareness of Subway as a sponsor of Ottawa’s Race Weekend

Strategy

Create a Subway branded “finish line” photo capture and retrieval at Race Weekend Expo

Brand ambassadors provided Subway branded cheer stations during the Race Marathon.

Results

Over 4,000 consumer interactions over the course of the weekend

2,500 branded cheer signs were distributed