Subway / Experiential

Subway Toronto Soup Tour

Target

Young Active Families

Market

Ontario (Golden Horseshoe)

Objectives

Create awareness of Subway’s soup offerings

Drive traffic into the restaurants

Increase community involvement and solidify Subway as a local restaurant

Strategy

Create a Subway branded “warm up” station for attendees of high traffic local festivals to enjoy a sample size cup of soup. Brand ambassadors distributed coupons for additional soup offers in-store.

Results

8,125 consumer interactions over 26 activations

6,151 samples distributed