Subway / Experiential

Winterlude

Target

Young families

Market

Ottawa

Objectives

Create awareness of the Subway soup offerings.

Drive traffic into restaurants.

Increase community involvement and solidify Subway as a local restaurant.

Increase awareness of Subway as a sponsor of Ottawa’s Winterlude Festival.

Strategy

Create a Subway branded “warm up” station for attendees of Winterlude.

Brand ambassadors were giving free 3 ounces soup sample to people coming to the station.

Results

7,050 consumer interactions

4,870 soup samples distributed