Coppertone / Experiential

Sunshine Moments Tour

Target

35-45 year-old active suburban women with strong family values. Household decision-makers that understand that the sun is dangerous but don’t want to hide from it.

Markets

Toronto & Montreal

Objectives

Strengthen Coppertone’s message: “Enjoy your moment outside, worry free”

Increase word-of-mouth and trial of Coppertone products

Build awareness of Coppertone’s entire product line by distributing Coppertone Kids and NutraShield samples

Strategy

Newad’s mobile Canadian Summer team  by Coppertone educated customers about the product line.

Samples were distributed for a small donation. 

Also, a microsite that  included a photo album of the promotional tour, a calendar listing its stops, and  icons that re-directed  the user to Coppertone’s official website was created to support the events.

Results

Over 123,450 interactions with consumers

Over 78,730 information cards distributed

Over 206,770 Coppertone samples handed out