Perrier chooses Newad Experiential for its pan-Canadian Société Perrier campaign
March 11, 2011 —
Perrier Nestlé Waters has signed Newad Experiential for the Canadian component of its Société Perrier 2011 campaign, a vast worldwide operation involving 20 cities and led by Mirror Ball agency in New York. Newad will be the only Canadian company involved in the promotional activities, which will run until the end of the year in different areas and establishments in Toronto and Montreal.
The mandate given to Newad’s Experiential Marketing team consists of ensuring the Canadian implementation of the global strategy planned for the Société Perrier campaign. Newad will be in charge of experiential execution, network development, and online customer engagement.
“We are very happy to be working with Perrier. This is an opportunity for Newad to demonstrate its capability to deploy campaigns in different cities simultaneously - and for one of the most recognized brands in the world,” comments Valérie Gervais, Director of Experiential Marketing – Eastern Canada.
Newad was specifically chosen for its proven ability to lead operations that involve expertise in multiple areas (experiential marketing, web, social media, etc.) and that require optimal logistics and simultaneous execution. Recall that Newad Experiential is one of the most important producers and executors of promotional marketing events in Canada, with 250 employees and active agents in six offices across the country.
The details and the content of this promotional offensive, entrusted to Newad for a fourth consecutive year, will be revealed later.
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About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 200,000 Montrealers every month; and Web, including the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. Newad has won numerous awards for its creative, innovative campaigns. www.newad.com