Cirque du Soleil / Expérientiel

Totem

Target

Males and Females, 22-55 years of age

Market

Toronto

Objectives

Generate ticket sales in Toronto.

Increase awareness of the show in Toronto.

Strategy

Brand ambassadors encouraged consumers to come up to the booth and get their Polaroid photo taken with a character of their choice.

Distribution of flyers with a promotional code which gave consumers a discount on the purchase of tickets online. Distribution of branded temporary tattoos.

Results

3,200 consumer interactions

3,000 flyers distributed

1,600 polaroid photos taken

1,000 branded temporary tattoos distributed