Cirque du Soleil / Experiential

Totem

Target

Couples, Families

Market

Montreal

Objectives

Generate ticket sales in Montreal

Increase awareness of the show in Montreal

Strategy

Brand ambassadors encouraged consumers to get their picture taken in front of a mobile green screen for a chance to win a pair of VIP tickets to one of the Totem shows in Montreal

Distribution of promotional leaflets which contained information on the contest, as well as general information about the Totem show.

Results

5,500 consumer interactions

5,000 promotional leaflets distributed

800 photos taken