AERIUS and Newad Team Up Against Allergies
July 12, 2010 —
During the months of May and June, renowned pharmaceutical company Merck set forth the AERIUS® Mobile Allergy Clinic in strategically selected shopping centres and office buildings in Toronto and Montreal. Newad conceived this unique brand experience where allergy sufferers had the opportunity to speak with an allergist and obtain a sample of the antihistamine.
The custom-made installation featured useful information to help severe allergy sufferers better understand their symptoms. Brand ambassadors communicated key insights regarding allergy management while educating consumers on the benefits and characteristics of AERIUS®. Visitors could also connect with a virtual online community to access the most up-to-date information and share their experience with other allergy sufferers.
‘’Having access to allergy specialists can sometimes be difficult. The Mobile Allergy Clinic made this possible for targeted consumers which led to quality interactions. We have mandated Newad to create and execute our experiential marketing and we are very pleased with the success and the results of the campaign’’ said François Woods, Brand Manager for AERIUS®.
ABOUT MERCK
Today’s Merck* is working to help the world be well. Through our medicines, vaccines, biologic therapies and consumer and animal products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through our far-reaching programs that donate and deliver products to the people who need them. Merck. Be Well. For more information, visit www.merck.com.
* Merck Frosst Canada Ltd and Schering-Plough Canada Inc. are now operating together as Merck.