Newad OnLine launches today
June 7, 2011 —
Newad is announcing today the launch of Newad OnLine, an advertising network of English- and French-language websites targeting Canadian Internet users between 18 and 34. Newad OnLine offers advertisers tools for contextual, behavioral and demographic targeting that deliver advertising solutions with maximum reach and results. These solutions are grouped into three categories – Newad BrandReach™, Newad Influence™ and Newad Custom™ – into which fall various influence channels, namely Young & Affluent, Women, Men, and Students.
This new advertising network consists of over 75 sites that each month combine to reach a community of more than 6.7 million unique visitors, offering an unprecedented 48% reach among 18-to-34 and generating a total of 124 million pages seen per month.
“This launch consolidates Newad’s position as a leader in reaching the country’s Young & Affluent – it is a very important step in the growth of our offer of services and digital products,” emphasizes Newad President and Chief Executive Officer Michael Reha. “More than ever before, Newad is offering an integrated solution for creating a true connection between brands and the Young & Affluent.”
Newad has hired resources entirely dedicated to its new offer. The sales teams at Newad’s offices in Canada are also being mobilized to introduce advertisers to the value and opportunities of Newad OnLine. “Newad OnLine’s pledge,” adds Jean-Philippe Leduc, Executive Vice President, Clients Relations & Business Development, “is to deliver real reach, relevant content and true engagement.”
Advertisers anxious for brand content relevant to the Web and to social media will be able to take advantage of Newad Publishing’s team consisting of 15 content-creation professionals. And they will be backed by some 50 specialized collaborators. Newad Publishing is responsible for producing thousands of digital creations for its indoor properties and for outside customers, whether white label or under its own banner. Michael Reha comments, “This strategic development completes Newad’s digital offer – one that already integrates a network of 550 digital boards across Canada, running content and sales on the NIGHTLIFE.CA site (825,000 page views) and ad space on the Nightlife Montréal iPhone application.”
Last November, Newad OnLine formed a partnership with Redux Media to ensure the operational component of its online advertisement inventory management. This affiliation supports advertisers looking for maximum efficacy and flexibility, all while abiding by the highest industry standards.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 225,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. newad.com
