A New Stage for the NIGHTLIFE MTL iPhone Application!
June 28, 2011 —
Launched in December 2010, the NIGHTLIFE Montreal iPhone application is becoming NIGHTLIFE MTL today. This new version includes modifications that optimize navigation and welcomes Bud Light, who joins the STM as a major partner of the application. From now on, Bud Light will also supply users with information about outings and cultural activities in Montreal. The Newad Publishing team is taking advantage of the application’s new identity to improve its content and offer more features. The goal? To continue being the ultimate reference for “what to do and where to go” in Montreal.
“The iPhone application provides access to a full calendar of outings and cultural activities near your current location, at any time of the day or night. It is coupled with a geo-localization tool connected to a directory that includes 6,000 establishments – mainly bars, restaurants, theaters, galleries and museums” says Martine Desjardins, Executive Vice President of Publishing & Content at Newad.
“We are very excited about this new partnership with Bud Light because it promotes the development of new content, all sponsored by the brand. Bud Light is not just an advertiser, but a community partner. The alert component is also another opportunity for sponsors to promote their brand and offer added value to this community’s lifestyle,” she adds.
Recall that the STM provides users with itineraries that permit them to identify the quickest way to reach their destination by displaying maps, routes and times of the next buses and metros.
Awarded at the Grands Prix 2011 de Magazines du Québec
Newad Publishing just won the Grand Prize for Innovation at the Grands Prix 2011 de Magazines du Québec for its NIGHTLIFE MTL iPhone application. The app was downloaded over 14,000 times in less than 6 months. The new version of the free app was developed by Newad Web, and includes a series of changes that optimize navigation and the speed of the application.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 225,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.
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Information:
Marie-Christine Fournier
Supervisor, Marketing & Communication
514.278.3222, ext.236
mariechristinef@newad.com