Lindsey Blake Appointed Director of Experiential Marketing – Central Canada at Newad
June 30, 2011 —
Selma Filali, Executive Vice President and General Manager of Experiential Marketing at Newad, is announcing Lindsey Blake’s appointment as Director of Experiential Marketing – Central Canada, a position based in the company’s Toronto office.
Following this appointment, Lindsey Blake will be responsible for overseeing the business development and campaign execution efforts in central Canada. “I am pleased to have the opportunity to lead a strong team while continuing to actively expand our new accounts and develop creative and effective strategies that unite brands and consumers across Canada,” comments Lindsey Blake.
Lindsey Blake has over 10 years of experiential marketing and sales experience having developed and led successful campaigns for several national and international brands, such as Coca-Cola, Ford, Nike, Kao Brands and Wind Mobile.
“Newad Experiential has grown steadily for 15 years. Lindsey’s appointment strengthens our position as Canadian leader in a sector that is highly sought after by advertisers. The whole team will benefit from her experience, creativity and determination. Most importantly, our customers will profit from optimal customer service focused on innovation, performance and sustainable yield,” comments Selma Filali.
Lindsey Blake graduated from York University with a Bachelor of Fine Arts. Prior to joining Newad in 2009 as an Account Manager and then as an Account Director in 2010, she gained industry experience during her time at Inventa, Youthography, Mohan Group, Doubleclutch Communications and Matchstick.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 225,000 Montrealers every month; and Web, including the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. Newad has won numerous awards for its creative, innovative campaigns. www.newad.com
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