October 1, 2010 —
NEWAD has signed an agreement with media representation company and publishing experts Canadian Media Connection (CMC). CMC will be promoting both the printed magazine and the Website NIGHTLIFE.CA, in Ontario and Western Canada. This partnership aims to optimize NEWAD-owned NIGHTLIFE.CA’s capacity to its fullest potential by offering CMC’s advertisers the opportunity to reach 175,000 affluent Montrealers every month, most of whom are between 18 and 34 years old.
“Media planners and buyers in Ontario and Western Canada now have the opportunity to benefit from a perfectly targeted high-return magazine and Web platform. CMC will contribute to the development of NIGHTLIFE.CA’s relationship within these markets by maximizing our visibility and the advantages of our offer,” explains NIGHTLIFE.CA Vice-President Martine Desjardins.
CMC was founded 20 years ago and is now recognized as one of the most successful media representation companies for both print and online publications in the country. CMC has offices in Toronto, Montreal and Vancouver, serving clients in Canada and the United States. “We are extremely happy to be adding NIGHTLIFE.CA to the group of high-quality media we represent. NIGHTLIFE.CA offers CMC a high-performance platform, which is essential to any company wishing to reach 18 to 34 year old Montrealers,” says CMC President Marty Tully.