Major Sports Network expansion for Newad in Canada
August 23, 2011 —
Newad is announcing today the expansion of its Sports indoor advertising network, following the signature of an exclusive partnership with Canlan Ice Sports, the biggest owner-operator of ice sports facilities in North America. Newad now offers a wide range of advertising products in these facilities, allowing advertisers to run targeted campaigns at a national and regional level across the country.
In addition to its Classic boards, Newad will offer new advertising products, such as in-ice logos, rink boards, dressing room graphics, mega banners, decals and ice resurfacer wraps.
The 15 sports facilities are located in six provinces (British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec), offering a variety of products and services, including ice rinks and indoor soccer facilities. “This announcement contributes to the significant expansion of our Sports Network, comments Brian Wyatt, Executive Vice President, Clients Relations & Business Development of Newad. Advertisers now have the opportunity to reach a substantial amount of passionate and engaged consumers in a relevant environment. In addition to indoor advertising, Newad will activate brand experiences thanks to its Experiential Marketing division, providing advertisers with complete and unique brand integrations”.
Darwin Murray, Director of Corporate Sponsorship and Advertising Sales comments that “Canlan Ice Sports offers powerful branding and meaningful customer engagement opportunities that allow our strategic partners to connect nationally with over 10 million active members of the Canadian Hockey Community”.
On top of their NHL-sized ice rinks, each Canlan facility includes food and beverage services and a sports store. Canlan also owns and operates the Adult Safe Hockey League (ASHL), the largest adult recreational hockey league in the world with over 75,000 registered players. Newad will operate the totality of the advertising spaces in these 15 facilities.
About Canlan
Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. We are the largest private sector owner and operator of recreational ice sports facilities in North America and currently own and/or manage 21 facilities in Canada and the United States with 64 surfaces including ice rinks and indoor soccer fields.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 225,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.
-30-
nformation:
Marie-Christine Fournier
Supervisor, Marketing & Communication
514.278.3222, ext.236
mariechristinef@newad.com