Bench chooses Newad's new digital platform
January 8, 2010 —
Bench chose Newad as a digital media partner to reach fashionable and urban 18-34 year olds. Bench used Newad’s new, innovative 19” HD LCD screen in Newad’s RestoBar network across the country.
To enhance the consumer experience, the advertiser made use of the wide range of creative possibilities offered by the 19” eBoards by presenting their new collection in a unique full-screen portrait size ad. In addition to their ad, Bench was the official sponsor presenting a content segment called Street Stylin’. These short clips, produced in partnership with NIGHTLIFE Media, a well-known Montreal-based cultural reference for 18 to 34 year olds, presented young urban people and their fashion profiles. “The partnership is perfect given that the types of establishments Newad selects in its digital network target consumers that are already familiar with, and embrace, the Bench brand” says Lawrence Routtenberg, Vice President of Bench.
The Bench campaign, presented in eBoards across the country, started in July and ended in December 2009.
Newad’s eBoard has a sleek, sophisticated design and wireless Internet Protocol connectivity. Advertisers that have had the opportunity to take advantage of this new technology so far include Bell, Movie Central, Fido, General Motors, and Samsung.
”With the combination of the new eBoards, a relevant environment where consumers are not bombarded with irrelevant information, and the use of entertaining, compelling content, Newad’s digital platform offers an ideal advertising solution,” explains Philippe Marchessault, Executive Vice President and General Manager of Newad.
National Inventory in RestoBar across Canada
Newad’s digital network, which will continue to expand, offers inventory in all the major markets across Canada: Vancouver, Calgary, Edmonton, Toronto, Montreal, Saskatoon, and Regina. A 4-week national campaign employing all of Newad’s eBoards generates over 1.1 Million impressions of Young & Affluent™ consumers. NEWAD’s digital network is audited by COMB (Canadian Outdoor Measurement Bureau).