Growth of NIGHTLIFE.CA: A new stage for both advertisers and users
February 10, 2012 —
Newad announces a new stage in the growth of NIGHTLIFE.CA, the current guide to city life and culture in Montreal. The website, which has tripled its number of page views and visitors over the last 12 months, today unveils several initiatives designed to enhance the user experience and optimize its offer and the quality of its advertising space.
“NIGHTLIFE.CA is renowned for being an avant-garde brand. That reality generates expectations on the part of our advertisers and the 220,000 Montrealers who inform and entertain themselves every month on any one of our platforms,” comments Martine Desjardins, Newad’s Executive Vice-President, Publishing and Content. “This new approach to highlighting the breadth of our content is supported by a design revamp, which from the start, took those expectations into consideration. We will therefore reinforce our ability to create the best possible encounters between Internet users and brands,” adds Desjardins.
Thus, a behavioural analysis of Internet users motivated NIGHTLIFE.CA to review the layout of its advertising formats as well as the website’s ergonomics in order to encourage a better click rate. The website has also upwardly revised the pace of its content production, and has accepted users’ anonymous comments, thereby bolstering its commitment to instigate even more active conversations. As for behavioural trends, the NIGHTLIFE.CA team observed that 14% of Internet users today visit the website using their mobile devices. 16,000 Facebook subscribers are already fans of NIGHTLIFE.CA.
In early March, NIGHTLIFE.CA will also unveil a range of tools for advertisers when it publishes a media kit featuring a comprehensive overview of its offer, including rates and technical specifications for its website, its magazine, its newsletter, its iPhone application and its sponsored event division.
Produced entirely in-house by the Newad Publishing and Content team, NIGHTLIFE.CA is a reference in Montreal where outings, culture and city life are concerned, thanks to its daily news, its blogs, its photo and video tabs, its contests, its reviews and its exhaustive directories.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 220,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees and brand ambassadors set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.
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Information:
Marie-Christine Fournier
Manager, Marketing & Communications
514.278.3222, ext.236
mariechristinef@newad.com