August 16, 2012 —
Vancouver, August 16, 2012 – Jerrid Grimm, Newad’s Vice President and Regional General Manager – Western Canada, announces the appointment of Derek McCallum to the position of Director, Experiential Marketing– Western Canada.
Aside from overseeing the business development and growth of Experiential Marketing in Western Canada, Derek McCallum will also supervise a team of seven employees and dozens of brand ambassadors operating out of Newad’s offices in Vancouver, Edmonton and Calgary.
“Derek’s breadth of experience and customer-centric approach continue to strengthen Newad’s position as an Experiential Marketing leader in Canada,” comments Jerrid Grimm. A valued member of the Newad family since 2010, Derek has played a key role in the success of innovative and creative campaigns for numerous big companies, among them Husky Energy, Northlands Entertainment, Nintendo and the Alberta Motor Association.
“I’m happy to get the opportunity to contribute to the growth that’s already underway with regards to Experiential Marketing in Western Canada. I also look forward to working with a seasoned, creative team that boasts a proven track record – always aiming to find 360º solutions and yield positive results for our clients,” underlines Derek.
From 2010 to 2012, Derek McCallum was an Account Director at Newad. He was previously employed for six years as an Account Director at Blitz (a division of Cossette), during which time he worked for many brands, including Bell, McDonald’s, Foster’s Wine and Prairie Milk Marketing Partnership (PMMP). He also worked for one year as part of EastLink, a national telecommunications company.
A graduate of the British Columbia Institute of Technology (BCIT), Derek is regularly invited to speak at conferences and on panels to share his expertise in the areas of sales and promotions.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 124 million pages views and 6.7 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com
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Director, Marketing & Communications
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