Biotherm / Indoor - Creativity

Men perfume, Force

Target:

Men 18 to 34 years old

Markets:

Montreal and Toronto

Objectives:

Promote the new product and allow a positive brand experience.

Strategy:

Newad developed an Indoor Advertising campaign for the launch of Biotherm’s new perfume for men, FORCE. On this occasion, Newad’s Classics were adapted to allow men to try the product, in an innovative way.

Customized thermoformed creative were developed to support the bottles of Biotherm perfume and were installed directly on Classics frame. The bottle, in a dumbbell shape, was a reference to the product positioning and the sport environment where it was featured.

The campaign was supported by a regular Indoor Advertising campaign in Newad’s Sport network. Postcards were also added to the Classics to give more information about the product.