Newad enters into partnership with Redux Media
December 1, 2010 —
Newad is pleased to announce a new strategic partnership with Redux Media, a company widely considered to be the highest performing network in online display ad placement. Based in Toronto and Montreal, Canadian-owned Redux Media’s impressive ability to successfully reach target audiences has resulted in 70 million unique active visitors to over 2,500 Websites worldwide, with 16 million of these unique visitors from the Canadian market. This new partnership will come into effect in early 2011, and will allow Newad and its advertisers to reach the key Young & Affluent segment even more effectively.
“This new partnership is perfectly in line with Newad’s growth strategy. The collaboration with Redux Media will provide Newad with privileged access to tools that are at an even higher level of performance in order to target and reach our audience. Redux’s expertise, particularly in ad placement and targeting, will allow us to increase our range of services and focus on our main objective: providing our advertisers with the best content and distribution methods for reaching the Young & Affluent in Canada,” said Newad President Michael Reha.
“This partnership with Newad is an extremely positive development for Redux Media. The combination of our respective strengths will allow for a more complete integration of online services we offer to Canadian advertisers, as well as better positioning in the Canadian market for some of our products. Ultimately, both companies will benefit from the partnership,” stated Redux Media President Claude Dugas.
About Redux Media
Redux Media is the 5th largest “Canadian owned” online advertising network in Canada and ranks 35th largest network in the US. Since its creation in the fall of 2005, Redux Media has built a strong network of more than 2,500 quality partner websites aggregated into fifteen niche content categories. Through its “Reach & Response” network, Redux Media reaches more than 6.5 million Canadian and more than 29 million US unique visitors per month (comScore Media Metrix, October 2010). Overall, it reaches 70 million unique users worldwide while delivering over 7 billion ad impressions monthly. In addition, Redux Media operates the Redux “Narrowcast” premium network reaching an additional 10 million Canadian unique visitors across more than 200 niche branded properties including relationships with more than 25 of comScore’s top 100 web sites. These numbers make Redux Media the 43nd largest ad property in Canada and ranks it the 141th largest ad property in the US (Ad Focus, October 2010). www.reduxmedia.com