Creators of Emotions
Potential candidates and Ubisoft’s employees, in the Greater Montreal.
Promote the recruitment website "Creators of emotions".
Mobilize employees and facilitate the recruitment and hiring of new employees.
Increase brand awareness.
Working in collaboration with Ubisoft, NIGHTLIFE.ca modified the cover of its magazine to offer more advertising space to the advertiser. The cover unfolded, offering six advertising faces to Ubisoft.
The publicity mirrored the concept of the website "Creators of emotions. Starting on page one and ending on page 6, employees of the company were expressing different emotions as the cover unfolded.
To stand out from traditional media, some elements of the publicity were incorporated in the cover page of the magazine. For example, 2 turquoise horizontal banners were positioned in the header and footer of the cover page and extended to the 6 other advertising pages.
1,500 copies of the magazine were distributed to the employees, 24 hours prior to the regular distribution.
Four advertising banners were placed on the nightlife.ca newsletter. The campaign was also mentioned in articles of the newsletter.
This type of cover offered a dominant advertising space and exceptional visibility to Ubisoft and created a high level of interaction with the reader, who had to open the cover to discover the advertising.
The brand was promoted to its employees through the distribution of the magazine.
Increased awareness due to an important media coverage of this special (100th) issue of the magazine (mentioned in many medias, such as TVA, SRC, La Presse, Journal de Montréal and many more)
Winner of a Prix Media in 2009 (organized by Infopresse)