Rona / Publishing

Ronamag

Target

Families with young children and intermediate/expert renovators who like to renovate, decorate, and choose from a variety of products by leading brands at reasonable prices.

Market

Canada

Objectives

To position RONA Trends (the new eMagazine) in a way that differentiates the company from its competitors in the renovation-decoration industry.
To ensure that its project ideas trigger consumers’ desire to begin their own reno-deco projects.
Create a strong emotional connection and dialogue between RONA and its customers, as well as increase the company’s consumer satisfaction level.

Strategies

Newad constructed the wireframe, developed and programmed the eMagazine website.
Newad created a stimulating and inspiring online environment where consumers can let go, have fun and be entertained while they peruse different RONA trends projects.
The eMagazine’s website was presented as a networking space that supplies tips and tricks through videos, renovation workshops and contact with experts on line.
Newad created a true synergistic meeting of all RONA customer communication tools (web, store, media) customized to the interests of its readers.
The eMagazine was populated with content and information that enabled customers to take charge of their renovation projects.
Newad was also in charge of populating RONA’s Facebook page.

Results

The month following the site’s launch:
43,000 visits on the website
39,270 unique visitors
155,509 page views