Sun Media / Experiential

Sun Meida Ratings Increase Fall 2009

Target
Urban youth, 18-34 years old, trendsetter

Markets
Edmonton and Calgary

Objective
Increase readership of the Sun Media newspapers by young people.

Strategy
An indoor advertising campaign using Newad’s Classics and Digitals boards in its Restobars and Campus networks, was displaying shoking url, encouraging people to visit their website.
Decals and wild postings were also used.
Wall illuminations were projected  during important events (concerts, sports events and festivals).

Results
2,153,000 impressions generated by the indoor advertising campaign.
60 decals posted in 16 locations
1,088 posters displayed in Wild Posting
8 wall illumination executed