Newad appoints a new Regional General Manager in Experiential Marketing for Western Canada
February 1, 2011 —
Selma Filali, Newad’s Executive Vice President & General Manager, Experiential Marketing, is pleased to announce Jim Humphrey’s new position as Regional General Manager, Experiential Marketing – Western Canada. This recent appointments is a part of Newad’s strategy to reinforce its presence in western Canada’s experiential marketing sector.
Jim has 10 years of category and merchandising experience as well as 10 years of Marketing and Advertising experience from various companies, including 7-Eleven and Pharmasave. Jim also managed the day to day operations of 500 7-Elevens (Canada), which really rounds out his retailing experience.
“Jim is known as a hands-on leader, accomplished at taking ideas and translating them into easily executable plans. This asset contributes to our efforts in offering relevant marketing solutions and superior client services” stated Selma Filali.
As Regional General Manager, Experiential Marketing – Western Canada, Jim will be responsible for attaining business, profitability and growth objectives in Newad’s Vancouver, Edmonton and Calgary offices. He will maintain and develop business relations with clients as well as participate in the elaboration of Experiential Marketing strategies.
About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 34 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 175,000 Montrealers every month; and Web, including the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. Newad has won numerous awards for its creative, innovative campaigns. www.newad.com
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