Sopexa / Experiential

Wines of France Sponsorship Activation

Target
Attendees at the Salute Toronto Wine and Food Festival

Market
Toronto

Objective
Increase brand awareness and bring the brand top of mind.

Strategy
Newad created a modern, slick and sexy lounge that allowed festival attendees to relax throughout the event.
Brand ambassadors greeted festival attendees, welcomed them into the lounge and offered them a complimentary bottle of water.
On the second night of the festival, a Wines of France promotional wall had been installed in the lounge.
Attendees were photographed in front of the branded wall. Their pictures were available on the microsite.

Results
290 interactions in only two days
120 bottles of water distributed
100 drive to web cards distributed
561 photos viewed and 289 pages viewed on the microsite