Samsung / Experiential

Samsung 3D Café Tour

Target
Adults, 25-54 years old

Markets
Toronto, Montreal, Vancouver, Downtown office towers

Objectives
Maximize brand exposure while communicating the excitement of SAMSUNG’s 3D LED TV.
Build brand awareness.
Provide consumers with an opportunity to interact with the brand.
Compete for and gain market shares against other consumer electronic companies in the category.

Strategy
Newad created a 20’ x 20’ custom-made modular café and lounge where consumers had the opportunity to experience the SAMSUNG 3D LED TV.
The environment encouraged consumers to relax with a beverage and watch a promotional version of Monsters vs. Aliens on the 3D enabled SAMSUNG LED TV’s while using the active 3D glasses.
Brand ambassadors collected data from consumers who had experienced the café, gathering opinions regarding the TV’s, their functionalities, and future purchasing plans.
The brand ambassadors also invited the public to participate in an online contest via a laptop available in the café. They could enter to win a 3D TV package.
The contest’s microsite was managed by Newad.

Results
15,960 consumer interactions
12,200 3D demonstrations
13,525 drive to web cards were distributed throughout the campaign
4,425 complimentary coffees and 2,200 complimentary juices were distributed.