Newad further expands its capabilities and unveils a new look!
October 25, 2010 —
Fifteen years after installing its first indoor advertising board in Toronto, Newad reaffirms its position as the Canadian leader to engage the Young and Affluent by announcing the expansion of its services. Today, Newad is launching four newly integrated marketing solutions that incorporate all key success elements for any marketing campaign, including Indoor advertising, Experiential Marketing, Publishing and the Web. In addition to these enhanced services, Newad also introduces a new visual identity that will more effectively represent the extent of its marketing expertise.
Newad is a recognized success story in Canada within the marketing and communications industry, having experienced revenue growth over the last 15 years from 0 to 25 million dollars.
"Newad is now offering streamlined solutions for advertisers who seek highly-effective product and brand placement among the millions of Young and Affluent residents living in major Canadian cities,” says Michael Reha, President and CEO of Newad. "Combined with our new visual identity, this better reflects our corporate personality and the four integrated services we deliver," he adds.
Newly integrated services under four platforms to effectively reach the Young and Affluent.
"The flexibility we demonstrate in campaign development is illustrated by the integrated platforms we offer. Simply put, our business model is both rare and unique in the North American market," Michael Reha says. "The younger demographic involves a creative targeting strategy because they are different and behave differently. The Newad business model enables advertisers to engage this demographic with their brand by reaching them where they are, and in the most optimal way." Newad’s new integrated platforms encompass Indoor, Experiential Marketing, Publishing and Web.
Indoor Advertising
Newad currently manages 20,000 indoor advertising faces, which generate 34 million weekly impressions across three targeted networks: RestoBar, Campus and Sport. An early adopter and leader in digital displays as well, Newad operates 550 high-end digital boards with plans to deploy an additional 4,000 new units over the next three years. During the next few weeks, 400 new digital boards are already scheduled to be installed in various prestigious locations across Canada.
Experiential Marketing
Newad’s former Event Marketing division has evolved into a streamlined Experiential communications platform designed to further attract and engage the Young and Affluent target market. Strategically bundling a wide range of media services, the consumer experience is optimized in a way that solidifies brand commitment – before, during and after campaign deployment. Newad facilitates this by synergizing multiple complementary services including: the web (websites and micro-sites), social media, photos, video, mobile marketing, interactive web programs, data collection and public relations. A seasoned industry pioneer in this growing sector, Newad has already deployed more than 2,400 successful brand experiences.
Publishing
Whether for newspaper, magazine, internet, mobile or micro-site distribution, Newad designs and develops high-quality multimedia content adapted to each strategic marketing activity for its customers. Newad produces all content for NIGHTLIFE.CA including the magazine, website and newsletter; plus Nightlife Montreal, an iPhone application serving current cultural activities highly sought out by the Young and Affluent in Montreal. The Publishing division of Newad offers expert copy-writing, design, video production, photography, graphics and interactive campaign tactics. What’s more, this division has already produced and disseminated hundreds of video productions, mobile applications and websites for several national advertisers.
Web
Newad knows that reaching the Young and Affluent requires a savvy digital marketing approach alongside a strong online presence. This wisdom is evident in their new integrated service platform that offers digital production services coupled with online ad buys to ensure that each campaign includes the perfect mix of communication tools. Additionally, a new online advertising network targeting this same demographic will be unveiled in the coming weeks, further enabling Newad to deliver millions of monthly impressions across a wide range of websites that are accessed by millions of young Canadians.
15 years old, with a brand new look
In support of the four newly integrated service platforms, Newad sought employee feedback, synergized strategy with visual representation and appointed its art director Didier Lortie to re-cast their visual identity, so it now reflects both the present and future of the company. "Newad also hired Martin Beauvais, a creative designer of international renown, to work with Didier in redesigning our whole identity. Our organization has evolved and it was important that our visuals do as well, with a new logo and identity that communicates the professionalism, creativity and modernity of our services. This new visual representation was the next natural step in growing our business," concludes Michael Reha.
The original Newad logo, the target image, has made way for a new logo representative of a graphic signature that will now be present on all Newad communication tools. The corporate website (www.newad.com) has also been updated with a new look and now features multiple case study results alongside interactive video presentations. To introduce their new branding, Newad will be visiting major marketing agencies and hosting informative cocktail receptions in several Canadian cities.