City of St-Albert / Experiential

City of St-Albert

Target
Teens, 12-17 years old

Market
City of St-Albert

Objective
Drive young teens to a website designed specifically for them.

Strategy
Newad organized a campaign of wild posting and street washing.
Posters were featured in high traffic areas and on message boards mostly located in St-Albert schools.
Newad created an attractive and green drawing on the pavement, using street washing decals.

Results
80 street washing
500 posters