Enterprise / Indoor

Enterprise

Target

18-34 year-old students looking for permanent employment.

Market

Alberta

Objectives

Promote a recruitment campaign that  will entice students to apply to Enterprise when looking  for permanent employment.

Strategy

Creatives were placed in Classic and Big Backlit boards across four universities belonging to Newad’s Campus network: University of Calgary, Southern Alberta Institute of Technology, Grant MacEwan, University  of Alberta. Located in areas offering high visibility, these boards generated a lot of student interest.

Results

346,850 impressions in 4 weeks

Client extremely satisfied and was able to see results almost instantly:

   “One of our  most successful spring recruitment campaigns ever”

   “[…] no doubt that utilizing Newad’s services over those months amplified our results”

   “we will be using Newad again for future campaigns!”

Tim Aberg, Talent Acquisition Manager, Alberta Group, Enterprise Holdings