Rona Data Collect / Experiential

Rona

Target

Men and women, 35 – 54 years old

Market

32 stores in Ontario, each visited twice on different occasions

Objectives

Gather key information about consumers in Ontario in order to increase RONA’s database.

Generate a positive experience for RONA consumers and a buzz around the store.

Strategy

Newad developed & executed a test phase of a data collection program.

The test phase was precursor to a potential year long initiative across Canada.

Newad’s brand ambassadors intercepted the target group in front of RONA stores and invited them to sign up for the newsletter to receive specials, monthly promotions and tips.

In exchange for their info, they were invited to spin the wheel to win various prizes.

Results

Over 64 outings.

3,000 names were gathered.

Over 6,000 interactions generated.

More than 2,000 prizes distributed.