Plenty of Syph / Web

Target

Primary: Youth 16-24 years old core

Secondary: Adults 18+

Market

Alberta

Objectives

Raise Syphilis awareness among young adults in Alberta.

Strategy

Newad posted the campaign in Classic Boards in Newad’s RestoBars Network.

Locations were chosen specifically to reach the 16 – 24 & 18+ year old demographic.

The campaign was also supported by the Newad OnLine Network. Raise Syphilis awareness amongst youth through online ad placements that reached the target in environments that speaked to their sense of lifestyle and personal characteristics.

Newad promoted Plenty of Syph awareness through a RON (Run of Network) campaign.

Results

Click through rate 0.58 (industry standard – 0.04)