Jacob / Indoor
Bring me to the store
Target
Professional women between 25 and 34 years old.
Markets
Montreal, Quebec, Ottawa, Vancouver, Calgary, Edmonton
Objective
Encourage drive to store.
Strategy
Creatives with a drive to store incentive were posted in Classics boards in Newad RestoBars, Sports and Campus networks.
The posters were inviting consumer to bring old clothes to Jacob stores in exchange for a 25% discount.
In addition to standard posters, some boars had hooks with t-shirts on them.
The t-shirts were promoting the same deal “Bring me to the store and receive a 25% discount.”
The campaign was also supported by experiential marketing stunts.
Results
7,036,033 impressions generated, certified by Comb.