features

To brighten up your visit with us and enhance your water-cooler repertoire, we gave ourselves the mission to pen articles that would tackle relevant and compelling topics. This is where we cover media at large, not merely indoor. Taylor Swift might even make an appearance (or not). Come back often, there’ll be new stuff.

REMAX turns to Newad for its latest contextual indoor advertising campaign DOOH

In partnership with Gendron Communications, Newad recently carried out a contextual indoor advertising campaign for RE/MAX with the aim of promoting the services offered by its brokers as part of the sale of a property. 

By reaching consumers on the move with a targeted message, RE/MAX ensures its campaign’s relevance by using context as an entry point to the advertising message.

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The Budweiser Red Light was introduced in 2013, its purpose was to hype up hockey fans after a hiatus in the regular season. As a tribute to the ultimate symbol of the best moments in hockey – the goals – the special goal-synced pint glasses were part of the clever way for Budweiser to remain true to its global strategy: owning the moment of a goal.

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A strategic use of Newad’s digital boards to enhance target engagement: a Transat custom campaign for the FIFA World Cup. 

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As part of promoting the upcoming show of stand-up comedian Jean-Michel Anctil, Newad and KO Scène teamed up to create a custom activation in the Restobar network, in collaboration with HÀ restaurant in Old Montreal.

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The consumer journey will always remain the most important part of whatever your brand is selling. Focus on the customers, always bring them to the center of if all. The old saying "what's in it for me" has never been this true.     

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Focus on sharing the knowledge

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Consumers expect easy access anytime, anywhere.

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When asked to choose between a new card that was rated top in security and one rated top in rewards, almost three-quarters (74%) said security was the most important criteria for selection.

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Be an ally. Be an equal.

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Fineau launched an indoor advertisement campaign for its new brand of cucumber and herbs flavored mineral sparkling water. The goal was to build brand recognition, image and notoriety amongst 18-49 olds living in Quebec, and to generate sales.

Fineau invested its entire media budget in Newad’s advertising network.

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