In an era where the Young & Affluent are constantly solicited, Content Marketing is an ideal option for advertisers to capture the attention of this consumer segment.
The technique consists of creating original content (articles, photos, videos, microsites, etc.) for a brand or to integrate the brand in some already existing content, no matter the diffusion platform. Thanks to the development of social media, the Young & Affluent can share this content with their circle of friends and, in so doing, greatly increase its reach.
Newad Publishing’s editorial team specializes in content creation and offers Newad’s clients and partners creative solutions that promote the integration of their brands to create a unique dialoge with the Young & Affluent, especially through their various platforms, including Dose, Ton Barbier, 33mag, TPL, TPL Moms, NIGHTLIFE.CA, as well as its clients’ and partners’ media platforms.