Financial Services Mindset #4: Inspire Them With Content

The human factor is a huge part of the sales pitch. Raw, honest narrative often hits home, furthermore when it comes from someone we look up to and admire. More than brand ambassadors, they become real examples, the true faces of investing. Somewhat of a life lesson, it is always good to make the client think about whatever could happen.  Wealthsimple did a great job at displaying a wide range; with kitchen bad boy Anthony Bourdain and family-famous Kylie Jenner. Here, Sonnet does well too, by using both well-known people and well-known referrals, like #adulting.

 

 

 

Here are two great examples of partnerships between banks and well-established content producers. Not only is the content very well packaged, it is curated by serious institutions.

BANQUE NATIONALE X VICE QUÉBEC

 

CHASE X NowThis