Behind the logos

ANSWERS: A.4 - B.1 - C.5 - D.2 - E3


The Jäger Deer
Jägermeister is a German term used for “expert hunter”. In 1935, Curt Mast, an avid hunter, and inheritor of a venerable German distillery adapted the legend and imagery of St. Hubert to his spanking new concoction and ended up capturing the highly-prized middle ground between girly and manly shots.

The Bacardi Bat
Legend has it that in 1862, the wife of the distillery’s founder noticed a colony of fruit bats hanging around the rafters of the converted warehouse that was their first distillery. Since the bat was considered a noble and lucky creature by the local Cubans, Bacardi’s iconic bat became the signature label on bottles.  In an alternative story actively denied by Bacardi, it has been said that the bat got the nod because every morning distillery workers had to fish the lucky, noble, and intoxicated creatures out of the rum vats.

The Guinness Seal
The logo displays the harp of Brian Boru, an Irish King, and serves a symbol of Irish unity (also appears on the euro coin), alongside the founding date 1759 (and the beginning of the brewery’s 9000-year lease) all in gold, to show tradition and history. You can also see the signature of Arthur Guinness, in red, to add certification and authenticity.

The Royal Velvet
Brewed for the King and Queen of England during their visit to Canada in 1939, the velvet purple bag is a symbol and reminder of royalty, literally.

The Royal Guard
The names of the guards featured on the bottle are Yeoman Warders. They were ceremonial guards of the Tower of London and the Crown Jewels and their sole responsibility was to prevent escaping prisoners and protect the Queen’s rubies. In this case, the gin is your crown jewel.