To brighten up your visit with us and enhance your water-cooler repertoire, we gave ourselves the mission to pen articles that would tackle relevant and compelling topics. This is where we cover media at large, not merely indoor. Taylor Swift might even make an appearance (or not). Come back often, there’ll be new stuff.

Alcoholic beverages are quite popular with Canadians. In fact, sales from this category have been rising steadily in Canada to reach  $20.3 billion in 2011. This represents 29.7 million hectolitres in volume, which is the equivalent of 1,200 Olympic-size pools! That’s certainly enough alcohol to make all of the Homer Simpsons drool!

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