features

To brighten up your visit with us and enhance your water-cooler repertoire, we gave ourselves the mission to pen articles that would tackle relevant and compelling topics. This is where we cover media at large, not merely indoor. Taylor Swift might even make an appearance (or not). Come back often, there’ll be new stuff.

What is the story behind these famous alcohol brands?
Can you match the logo with the right definition?

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First, there was third wave coffee. Then came the microbrewery hype and the passion for privately-imported biodynamic wines. More recently, everyone and their grandmother seems to be talking about the magical craft spirits they have just discovered.

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007 & martinis (shaken, not stirred), Sex and the City & cosmopolitan, Mad Men & old-fashioned. There’s no doubt that cocktails come and go, submitted to trends.

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The term “staycation” (a portmanteau of “stay” and “vacation”) would have first surfaced in an American newspaper article in 2003 when describing the growing trend of planning local holidays.

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Tech-savvy Vacationers
Meaningful Moment Seekers
One-of-a-kind Travel Experience Travelers

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COME ON. 25 years ago, statements like that could fly but in today’s world nothing could be further from the truth! Bathrooms are trending, and nowadays they’re completely integrated within the overall customer experience when visiting a bar or a restaurant.

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Even though performance may vary among retailers, the future looks promising for the retail industry. Sure there are new challenges to take on as the industry transforms, but retail sales–with the exception of gas–are expected to grow more in 2017 as compared to the year before.

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Want to escape, need some rest, curious about other cultures..? These are all great reasons to go on a holiday; just ask the Young & Affluent (Y&A)! Indeed, a large proportion of them have travelled abroad in the past year (67% vs. 41% for total adults 18-49).

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We tend to trust the people we click with—our friends and friends of friends, our social networks, both real and virtual. Social media has shrunk the world and, along with the sharing economy, radically changed the way we travel and how we share our experiences while we’re away from home.

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An object of desire for some, a status symbol for others, a necessity for many, the automobile is omnipresent in the lives of young Canadian adults. Its uses go beyond simple transportation as automobiles also reflect the personality of their owner, are a source of unique experiences (just think road trips !), an accessory to happy times...

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