1. The Young & Affluent is a lucrative segment (Target +
PMB)
More spending power (Ind. Income $44K vs. $33K) and love using it...
Spend 52% more on average than 18-49 years old as a whole.
A socially active and outgoing segment
2. The Young & Affluent : a socially active and outgoing
segment (Target + PMB)
a.Spend an average of 21 hours / week on out-of-home activities
b. In the past 30 days, they:
i. Went to a restaurant: 98% (they went an average of 8.8 times!)
ii. Went to bars/Nightclubs: 89% (they went an average of 5.9 times)
iii. Went to Health & fitness centers: 53% (they went an
average of 4.8 times)
The power of indoor advertising
A sure way for your message to get across
3. A sure way for your message to get across (TNS / Canadian Facts)
Using indoor advertising is a powerful way to reach the
“core” of the Young & Affluent!
(18 to 34 year olds with a household income of $45k+)
Best at capturing your audience's attention
4. Best at capturing your audience's attention (TNS / Canadian Facts)
Attention given to ads while consuming various media
Powerful drive to action
5. Powerful drive to action (OMAC)
Action taken in past 3 months after having viewd an
advertisement
Appreciated for its non-intrusive nature
6. Indoor advertising is appreciated for its non-intrusive nature... (Target - H&F)
