Press

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The Ministère de la Santé et des Services sociaux gives new mandate to Newad

Newad has won an experiential marketing mandate for the Ministère de la Santé et des Services sociaux du Québec (MSSS). This important gain is aligned with Newad Experiential’s other recent successes, which include the appointment of two new Vice Presidents just last week.

Newad won the tender submitted by KBS + for the Ministère de la Santé et des Services sociaux (MSSS) in August. The Newad Experiential team of brand ambassadors will mobilize to activate a series of creative initiatives in colleges and cegeps across Quebec, from November 2013 until April 2014. Their mission will consist of educating students on alcohol, drug and gambling-related issues and encouraging them to invest in their passions instead. This is the second time Newad wins this type of mandate granted by the MSSS.

"This new account and the trust testified by the MSSS demonstrate the relevance of Newad’s strategy, which stands to develop the most efficient platforms in the country to reach the Young & Affluent and to guarantee advertisers a greater thoroughness in operations, client services, attention and expertise," comments the President and CEO of Newad, Michael Reha.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 27,650 digital and classic boards in over 3,125 establishments and 50 million impressions delivered each week; Experiential Marketing, with the production of 300 promotional events per year; Publishing & Content, with the production of branded content (photos & videos, mobile applications, contests, social media management, white label content) and numerous Web properties (TPLmag.com, 33mag.com, NIGHTLIFE.CA, TonBarbier.com, TonPetitLait.com, 10kilos.us, YApublication.com and ArtHere.ca) with over 3.7 million page views each month; and Web, including the Newad OnLine advertising network delivering, each month, 563 million pages views and 35.8 million visits. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information

Marie-Christine Fournier
Director, Marketing & Communications
1 866 899-6685
mcfournier@newad.com