Press

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Newad Deploys a Creative Advertising Campaign to Launch the Nokia Lumia 1020 Smartphone

Newad announced the launch of a new creative advertising campaign that has been specifically designed for the launch of the Nokia Lumia 1020 smartphone. Created in collaboration with Montreal ad agency MO:PR, giant replicas of the device will be installed across Newad's RestoBars and Campus networks in Vancouver and Montreal until November 16th.

Positioned in over 60 establishments of the Newad network, these supersized representations of the Nokia Lumia 1020 are sure to attract attention. The device will display a message that reads "When you got 41 megapixels to explore, you never know what you might find", inviting consumers to look into the lens. They will be able to view photos taken with the smartphone's high-resolution camera illustrating the power and quality of the zoom feature. Both simple and amusing, the concept also invites consumers to visit the Nokia Canada Facebook page and will be accompanied by a campaign in Newad's Classic boards.

"The Nokia Lumia 1020 has a unique look and color. It's also the only smartphone that features a 41 megapixel camera sensor," explained Sébastien Voyer, Nokia Account Manager at MO:PR. "Accordingly, we wanted a campaign that would fully promote the device and its star feature. The flexibility and creativity of Newad's advertising solutions enabled the design of an interactive medium that lets users both experiment and experience the possibilities that are available with the zoom reinvented."

"We are pleased with this opportunity to collaborate with Nokia Canada which has allowed us to deploy a concept illustrating the creative potential of our advertising network," commented Dominique Beauchamp, Indoor Advertising Account Executive at Newad.

About Nokia Canada

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit www.nokia.com .

About MO:PR

MO:PR is the PR division of The Montreal Office. Their primary mandate is to help clients outside Quebec to reach out to the Quebec French market. Beyond the more traditional components of PR, we utilize multimedia and new PR tools to build and promote various brands. Specialized in lifestyle and new technologies, several national campaigns have resonated among Quebecers through the work of MO PR. For more information, visit mopr.ca

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 27,650 digital and classic boards in over 3,125 establishments and 50 million impressions delivered each week; Experiential Marketing, with the production of 300 promotional events per year; Publishing & Content, with the production of branded content (photos & videos, mobile applications, contests, social media management, white label content) and numerous Web properties (TPLmag.com, 33mag.com, NIGHTLIFE.CA, TonBarbier.com, TonPetitLait.com, 10kilos.us, YApublication.com and ArtHere.ca) with over 3.7 million page views each month; and Web, including the Newad OnLine advertising network delivering, each month, 563 million pages views and 35.8 million visits. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information

Marie-Christine Fournier
Director, Marketing & Communications
1 866 899-6685
mcfournier@newad.com