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Newad strikes agreement with restaurant giant CARA for indoor boards in more than 200 establishments across Canada

Toronto, April 28th, 2014 — Newad, one of the biggest indoor advertising companies in Canada, announced today the signing of a major agreement with CARA, which operates a great number of brands in the food and restaurant industry, including chains such as Kelsey’s, Montana’s and Milestones.

In 2014 alone, more than 2,000 classic boards and 400 digital boards will be installed in the majority of Kesley’s, Montana’s and Milestones chains of Canada, offering advertisers and local or national brands a potential of 2.5 million new impressions per week.

“We are very pleased to announce the signing of one of the biggest contracts in Newad’s history on the eve of its 20-year anniversary. This type of partnership is exceptional in the indoor advertising industry. What’s more, it will enable advertisers to utilize a high-quality, targeted, national network that reaches millions of consumers each month. In this way, the agreement consolidates Newad’s Indoor activities and is in line with the company’s business growth strategy for 2014 and 2015,” said Philippe Marchessault, Newad’s Executive Vice President of Operations, Development and Innovation for Indoor Advertising. Over a span of five years, Newad plans to install a total of 4,000 classic boards and 2,000 digital boards across the CARA network, consolidating its assets and reaffirming its position as leader in Canada’s print and digital advertising sector. 

The food services group Cara Operations Limited was founded 130 years ago. The private company has a presence in all of the provinces and employs more than 25,000 people. In the fall of 2013, it merged its operations with Prime Restaurants, which operates the brands East Side Mario’s, Casey’s, Pat and Mario’s, Fionn MacCool’s and Bier Markt. www.cara.com

About Newad

Newad offers advertisers platforms reaching the Young & Affluent in Canada. The indoor advertising network counts 28,000 digital and static boards delivering 200 million impressions per month. The Experiential Marketing team activates over 300 promotional events per year. The Publishing department produces creative content and manages numerous Web properties such as NIGHTLIFE.CA, TPLmag.com, TPLmoms.com, 33Mag.com, Dose.ca, TonBarbier.com, Tonpetitlait.com, 10kilos.us and ArtIci.ca. The Newad OnLine network delivers each month more than 500 million page views. Newad’s 350 employees and brand ambassadors work out of their offices in Montreal, Toronto, Vancouver, Edmonton, Calgary, and Moncton.

Information
Marie-Christine Fournier
Director, Marketing & Communications
1 866 899-6685
mcfournier@newad.com