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Newad welcomes La Vitrine to its OnLine network

Newad’s OnLine Network announces its new partnership with La Vitrine and becomes the exclusive advertising representative for its website lavitrine.com, a site that offers Internet users the most complete cultural calendar in the Greater Montreal area.

“La Vitrine is a prestigious brand, recognized both for the quality of its content and of its visitors. For our advertising partners, this targeted site is relevant and will prove to be very successful. We are happy to have been chosen as this union represents a natural connection between two companies that are actively involved in all cultural aspects”, states Martine Desjardins, Vice-President of Newad OnLine.

This partnership with Newad OnLine is a first for La Vitrine which hopes to diversify its sources of income in order to promote its mission as the cultural flagship of Montreal. “We have sought the most qualified partner to understand our services and transform our site in order to generate a new revenue stream, without affecting our mission. Newad’s proposal was the most attractive in terms of linking potential and cross-promotional activities with other platforms, such as its digital advertising network”, clarifies Nadine Gelly, General Manager at La Vitrine.

While prompting creative solutions, Newad OnLine and La Vitrine will capitalize on two main advertising formats: the Leaderboard and the Bigbox. “We have advised La Vitrine on how to maximize its advertising results. In less than two weeks, many advertisers have already taken advantage of these spaces, namely Pfizer, Mont Saint-Sauveur, Bell Mobility and Labatt Breweries”, points out Alain Briard, Director, Sales, Newad OnLine.

About lavitrine.com

La Vitrine, the hub of Montreal’s cultural scene, is a non-profit organisation dedicated to promoting cultural and artistic activities in the Greater Montreal area. Informational and transactional, La Vitrine’s website allows for a quick and easy access to all paying and free activities, including the purchase of regular or last-minute priced tickets and iTune’s music. The site also features a search tool exploitable by field of interest, location, date, sector and audience. With the most extensive cultural calendar of the Greater Montreal area, lavitrine.com produces a detailed program covering over 1,555 broadcasting locations.

About Newad OnLine

The Newad OnLine network exclusively features sites for the Young & Affluent, including its web properties 33mag, TPL, NIGHTLIFE.CA, 10kilos and TonPetitLait. With over 100 premium sites, the network reaches, every month, more than 7.4 million visitors between the ages of 18 and 49, and generates over 125 million page views.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information

Roxane Trudel
Coordinator, Marketing & Communications
1 866 899-6685
roxanet@newad.com