Press

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OMAC Enhances the OOH Design Process

OMAC has announced new resources to aid in the development of Out-of-Home creative.

To help in the development of outstanding Out-of-Home creative executions, OMAC has enhanced the resources available to the ad community by compiling creative guidelines for outdoor, indoor and transit OOH products.

Designed in a handy single page checklist format, the reference sheets are easy to print to bring to a creative development meeting, allowing the user to ‘check–off’ the key components, helping to ensure the development of an effective OOH advertisement.  Please click here to access the Creative Guidelines.

“These guidelines augment the existing creative resources found on OMAC’s website and include the creative library which holds over 1200 different OOH executions and the international award-winning creative microsite – a compilation of many of the industry’s favourite global OOH award winners,” said Rosanne Caron President of OMAC.

Available 24/7 at omaccanada.ca, we hope these new resources help to make creating OOH messaging easier.

About OMAC

OMAC (www.omaccanada.ca) is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies.  OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media.

OMAC members include Astral Out-of-Home, CBS Outdoor, Cieslok Media, Lamar Transit, Cogeco Metromedia, Newad, Pattison Outdoor, and Zoom Media.  OMAC members support the communities they do business in by donating more than $10 million annually in advertising space for charities and non-profit organizations.

For more information please contact OMAC:

Rosanne Caron 
President     
OMAC
rcaron@omaccanada.ca
416.968.3435 x108

Jacqueline Demchuk
Marketing and Communications Director
OMAC
jdemchuk@omaccanada.ca
416.968.3435 x107