Press

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Ton Barbier, the new website for the urban gentleman provides practical advice on men’s fashion

When it comes to men’s fashion, only take advice from someone you really trust; mistakes are so easily made! To always be in the know, young men between 18 and 35 can now rely on TonBarbier.com, a French site by Newad launching today.

TonBarbier.com (or “barbershop”) stands as the new forum where urban, web-savvy, open-minded guys can discuss fashion and trends. As a barber knows all there is to know about current trends, this special adviser is well versed on what looks good and where to go, after all “only he knows”. Clothing, nightlife, culture and entertainment are all part of the conversations he specifically holds with the Young and Affluent. This new site is headed by Julien Poissant, editor with plenty of experience as a fashion blogger, having worked on Ton Petit Look. Obviously, Ton Barbier is not a one-man show; Julien is supported by a team of many barbers/collaborators whose sense of style and novelty will attract even the hairless. The perfect gentleman can hesitate no longer; he may now access TonBarbier.com, the ultimate go-to address.

Ton Barbier opens up to advertisers

For any brand or organisation targeting male influencers of the 18 to 35s, Ton Barbier is the ideal go-between. Not only does he know them really well, but he will also ensure to bring up the brand in the conversation.

“With Ton Barbier, Newad launches a new specialty site, one that falls within the scope of its long-term vision. In our opinion, this type of medium is the perfect way to stimulate our growth and that of our advertisers as it hits an exploding segment within the Young and Affluent market”, emphasizes Martine Desjardins, Executive Vice-President, Publishing and Content, at Newad.

TonBarbier.com’s visual environment was designed to increase the click rate with the help of a unique advertising positioning that places the ad within the reader’s focal point. This approach guarantees that one advertiser’s offer will never directly compete with another ad on the same page. Furthermore, the effectiveness of the popular big box format is enhanced by a configuration that remains stable and visible at all times when the user scrolls up and down the page (sticky ad). From the leaderboard to the half-page, many different ad spaces are available to efficiently target that young and very socially active market. As almost 20% of the traffic now comes from mobile devices, Ton Barbier is obviously optimized to provide superior performance on all platforms, from tablets to mobile phones.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 27,650 digital and classic boards in over 3,125 establishments and 50 million impressions delivered each week; Experiential Marketing, with the production of 300 promotional events per year; Publishing & Content, with the production of branded content (photos & videos, mobile applications, contests, social media management, white label content) and numerous Web properties (TPLmag.com, 33mag.com, NIGHTLIFE.CA, TonBarbier.com, TonPetitLait.com, 10kilos.us, YApublication.com and ArtHere.ca) with over 3.7 million page views each month; and Web, including the Newad OnLine advertising network delivering, each month, 563 million pages views and 35.8 million visits. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information

Marie-Christine Fournier
Director, Marketing & Communications
1 866 899-6685
mcfournier@newad.com