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SNAPSHOTS
HOUSE & GARDEN November 2007 YOUNG & AFFLUENT May 2007 INTERNATIONAL TRAVEL February 2007 DOMESTIC TRAVEL October 2006 ARTS & CULTURE August 2006 FINANCES June 2006 COSMETICS March 2006 MOBILITY October 2005 GAMING August 2005 FOOD AND DRINK INDUSTRY May 2005 MUSIC February 2005 AUTOMOTIVE |
GET ADDED VALUE WITH STATS AND STUDIES NEWAD's research department publishes Snapshots as a tool to communicate information about the Young & AffluentTM and their consumption habits. We use various sources to uncover the most relevant information and produce interesting industry analyses. Snapshots are available on our website, and are also mailed out or sent by email.May 2008 FASHION & CLOTHING SHOP ‘TIL YOU DROP THE YOUNG & AFFLUENT™ EXPRESS THEMSELVES THROUGH FASHION When it comes to fashion, the Young & Affluent™ are style conscious, big-spending, trend-driving consumers. They are fond of high-end brands and retailers as well as popular retail chains. Be it blouses or boots, cords or denim, fancy or plain, the Young & Affluent know what is hot and will be the first to own it. HEAR THE TILL RING The Young & Affluent spend significantly more money on clothing than 18 to 49 year olds as a whole—this is true of both women ($950 vs. $695 on average per year) and men ($676 vs. $526 on average per year). Click on the PDF above to view the entire Snapshot. |