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YOUNG & AFFLUENTTM
For more info,
see the Research section.
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NEWAD's expertise focuses on a very specific target market: the
Young & AffluentTM.
Young & AffluentTM : A hard-to-reach segment of the population
that has a profound influence on consumer trends. Composed mainly of
adults aged between 18 and 34 years old who are single, don't have
children, lead an active lifestyle and have higher than average
discretionary income.
The majority are between
18 & 34 years old |
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• The majority are between 18 & 34 years old. This
means they have a youthful mindset, open to change and new ideas.
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| Most of them are single |
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• Most of them are single, which means they have more time and
money for themselves.
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| They are more educated |
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• They are more educated than the average 18 to 49 year
old.
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| They have an active lifestyle |
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• They have an active lifestyle which makes them harder to
reach. In fact, they spend more time on out-of-home activities than on
other media.
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