Consumers are more inclined to buy a product once they have tried it, touched it, tasted it, or if they had a positive brand experience.
According to a TARGET study:
Think of all the buzz! Consumers that have a positive experience with a brand will be more likely talk about it than if they simply saw a TV ad. According to the Event Marketing Institute, 78% of people that engaged in a brand’s experience during a promotional event spoke about the event to 4 people, on average.