Membership

For example, Newad is a member of:

Indoor Advertising

OMAC – Out-of-Home Marketing Association of Canada

The Out-of-Home Marketing Association of Canada encourages and develops new initiatives that become industry resources and that allow for a better understanding of indoor advertising. As part of this association, Newad aims to create a better perception of indoor advertising by promoting its advantages. OMAC is our #1 ally in facilitating media planning for our advertisers.

CODACAN – Canadian Out-of-home Digital Association

Canadian Out-of-home Digital Association gathers Canadian leaders in digital advertising. As a member, Newad promotes the value and brand image of this industry. Like the other partners in the association, we ensure that digital advertising develops and thrives.

COMB – Canadian Out-of-Home Measurement Bureau

COMB is the only source of reliable and credible data in indoor advertising – it evaluates using only the highest industry standards. Therefore, Newad is especially proud to have developed TRAFFIK, the first impression-counting methodology recognized by COMB. By partnering with this association, we assure our clients of consistency in our practices and accuracy and fairness in impression-count results.

Experiential Marketing

CAPMA – Canadian Agencies Practicing Marketing Activation

Being a member of CAPMA shows our commitment to share the latest trends in the marketing field with the best agencies across the country.

Sharing ideas with direct competitors creates the need for constant reinvention. We double our efforts to cement our place among the most important companies in the Experiential Marketing field.

Every year, CAPMA presents a Promo! Award – a prize rewarding excellence in the Experiential Marketing field. Newad was awarded Gold in the Buisiness-to-Business category for its ‘’We Deliver Young People’’ campaign.

EMI – Event Marketing Institute

As an EMI member, Newad has access to a wealth of research, analysis and information concerning the international experiential marketing industry. We use it to ensure our continuous innovation in developing new strategies for our clients. That is why our Experiential Marketing team pulls off such tours de force, campaign after campaign.

Publishing

CCAB – Canadian Circulations Audit Board, BPA Worldwide Division

The CCAB is a division of BPA Worldwide, an internationally-renown industry resource for verified data on the consumers of printed press. BPA delivers media audits of unsurpassed rigor to both consumers and enterprises, and also sets accurate and transparent goals for its members. Newad can therefore inform advertisers, with utmost accuracy, about the quantity of NIGHTLIFE.CA magazines printed monthly and about the optimization of its distribution. Our priority is to respect advertisers’ interests while maintaining the quality of our content and the image of our free publication.

Web

comScore

With M:Metrics, comScore is an infinite source of Internet marketing intelligence and a valuable reference in measuring the effects of online advertising. As part of comScore, Newad has access to reliable data based on surveys and research conducted by specialists. comScore also specializes in digital marketing and permits Newad to develop innovative online networks and dynamic commercial strategies. True to its objectives, Newad offers its customers a more specialized service that always exceeds client expectations and limitations of the online world.

IAB Canada

The Interactive Advertising Bureau of Canada (www.iabcanada.com) is the voice and leader of the Canadian interactive advertising and marketing industry. IAB Canada is a non-profit organization representing the most nenown and respected advertisers, agencies, media companies, related services, educational instituations and governmental organisations in Canada. As a member, Newad agrees to comply with the standards and practices set forth by the IAB for interactive advertising.